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Michigan State University ADV 486 advertising capstone, 2024. Speculative campaign for live course client Ally Financial — not a paid engagement.

Our creative strategy is for Ally to create disruptive, innovative, and ground-breaking advertisements that grab the attention of consumers while keeping an emphasis on our message of having the consumers back, all while maintaining the fundamental purpose of Ally, “do it right.”

Ally Always Has Your Back.

MSU ADV 486 capstone · 2024 · Magic Strategies

Speculative brand work from the same MSU ADV 486 capstone (2024) — not a paid engagement with Ally Financial.

A strategic brand framework mapping audience insight to messaging pillars and visual direction. Built to align campaign creative with Ally’s voice before production, so every touchpoint reads as one coherent brand story.

MSU ADV 486 capstone · brand strategy · 2024